Out of Home Digital Market Food Promotions Research in Scotland report

To get started, we’d like you to try this practice task. This will help you get used to the app and it will help us get to know you. 

To complete this task, please record a quick selfie video and tell us:

• Who you are
• Where you live (just the city or area)
• Your favourite kind of takeaway food

Feeling camera shy? Feel free to upload a note instead. 

Tip: Click on ‘View Task List’ to view this task as you are recording.

Each video can be max 10 minutes long however feel free to upload more than one.

Required Response

We would like you to revisit this task every time your order takeaway food and/ or drink over the next 4 weeks.

 

Thinking about the time you last ordered takeaway food and/or drink, which statement below best describes any leftover food and drink?

Please write one of the following answers as a note and upload your answer:

1. There was no food or drink left over
2. Less than half of the food or drink was left over
3. More than half of the food or drink left over

Please also add, what happened to the left over food or drink:

1. I/we ate all/most of it in the days after ordering
2. I/We ended up throwing all/most of the leftovers out
3. Something else ___________________________

[We are keen to hear about leftovers every time you order, so please continue to post to this task every time you order takeaway food and drink]

We would like you to revisit this task every time your order takeaway food and/ or drink over the next 4 weeks.

Once you have done this screen recording, please make sure you complete tasks 4-9 as these should all be done together and for each order.

For this task, we’d like you to use the Indeemo Screen Recording feature.

We’d like you to order takeaway food or drinks on your smartphone as you normally would, while recording your phone screen. 

[By takeaway food or drinks, we mean any food and non-alcoholic drinks you order online to eat or drink straight away. This could be a meal, a drink or a snack]

When you are ready to start, choose the screen recording option. Keep recording while you make your order, then stop recording when you get the order confirmed screen. 

[You do not need to enable audio recording while you are recording your video – if you accidentally do record the sound, that’s not a problem, but we’re only interested in viewing what you see on screen].

In the caption, please tell us: what you’re ordering (e.g. dinner from Domino’s) 

Tips: Each recording can be max 10 minutes long however feel free to upload more than one screen recording if ordering takes a long time!

[Please complete tasks 4 to 9 after you make each screen recording in Task 3]

Please write a note and upload your answers to the following:

Who were you ordering for?

• Number of adults ___________
• Number of children (under 12) _______________

What is the occasion?

1. Breakfast
2. Lunch
3. Dinner
4. Snack
5. Non-alcoholic drink
6. Other_________________________

When did you decide you would order a takeaway?

Please write one of the following answers as a note and upload your answer:

1. Just now / just before I ordered 
2. Within the last 2 hours
3. More than 2 hours ago, but earlier today
4. I decided before today 
5. I always order one on this day
6. Other______________________________

Which of the following best describes your main reason(s) for ordering food/ drink this time? Please give us your main answer first, but you can choose as many reasons as you like – please upload as a note. 

1. For a treat
2. I had friends / family over
3. I enjoy it
4. It’s easier than cooking at home
5. It’s tastier than cooking at home
6. I don’t like cooking
7. Habit
8. I don’t have time to cook at home
9. To guarantee something everyone will eat
10. I’m not very good at cooking
11. It’s cheaper than cooking at home
12. I was too tired to cook
13. None of these. Please tell us your reasons for ordering_______________

Was your decision to order food / drink prompted by receiving or seeing any offers or general advertising?

14. No, it wasn’t
15. Yes, I got a text about an offer 
16. Yes, I got an email about an offer
17. Yes, I got a notification from an app about an offer 
18. Yes, I saw something on social media about an offer 
19. Yes, I got a leaflet through the door about an offer
20. Yes, I saw some outdoor advertising (e.g. poster at a bus stop) about an offer
21. Yes, I saw/heard something else about the restaurant or takeaway website/app   (e.g. on radio, poster, social media, TV advert). Please tell us what you saw and where _____________________

Tip: you can just write the number of the answer(s)

Please make a note to tell us:

• Which restaurant or food outlet you chose this time

• And why you chose it
• Please choose from the reasons below and / or add your own reasons. You can pick more than one answer. 

1. I/we like the food
2. It is good value for money
3. They have healthy options
4. The order is ready fast
5. The food / drink is always hot 
6. It is near where I live, so I can easily collect the order 
7. It offers delivery to my home
8. I am supporting a local business
9. They have good offers
10. They cater for different dietary requirements
11. Other reason(s)____________________

Please make a note to tell us:

• Which app or website you used this time
• For example, you might have used Uber Eats, the McDonalds app, or the website of a local takeaway. 
• App or website name __________________

• And why you chose it:
• Please choose from the reasons below and / or add your own reasons. You can pick more than one answer. 

1. The app / website is easy to use 
2. It’s the only way of ordering food from this restaurant
3. It has my favourites saved
4. It has offers on it
5. I wanted to browse different restaurants / outlets
6. Other reason(s)____________________

Did you order to collect or get a delivery?

Please write one of the following answers as a note and upload your answer:

1. Collect
2. Delivery

If you forgot to use the app to record a takeaway order, please complete the other tasks (Tasks 4 – 9) and also let us know:

• What you ordered

You can do this in a note, or if you prefer to make a selfie video, please do. You could also upload a screenshot of your order. Thank you!