Buying food on social media

Thinking about buying food on social media? Read these tips to keep you and your family safe

A woman looking through food option on an online food delivery platform.

Buying food on social media platforms is becoming increasingly popular, with research by FSS finding that 21% of Scottish consumers have bought food on social media. 

Anyone selling food on social media must follow food law and make sure that the food they sell is safe, however as a buyer there are certain things you should look out for:

  • Anyone selling food is a food business and should be registered with their Local Authority (Council). If the advert on social media does not state which authority they are registered with, ask the seller if they are registered.
  • Food sellers must provide details of ingredients including highlighting allergens and opportunity for cross-contact (i.e. allergens that are handled in the same kitchen). Ask for this information if anyone who might consume the food has a food allergy.
  • Think about how you will receive the food, and how the food will be kept at the correct temperature during its journey (for example hot for take-away style food, or chilled/frozen foods).
  • When you receive the food make sure that it is provided with a use-by or best-before date. If this seems longer than similar products from a shop then check with the seller how they set this date.
  • Ensure that storage and heating instructions are provided where required (for example if the food needs to be kept in the fridge, or cooked/re-heated).

If you sell, or would like to start selling, food on social media please look at our advice page for sellers which provides information on what you need to do to be compliant. 

If you think you became unwell after eating food you bought on social media, contact your Local Authority.

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