Explore our marketing campaigns and learn how we're helping people across Scotland make safer and healthier food choices
We've run a variety of marketing campaigns over the years to raise awareness about food safety, nutrition, and other areas of our remit.
These campaigns have targeted different audiences across Scotland, using channels like social media, TV, radio, and partnerships to share important messages and encourage positive behaviour around food.
Most poisoning incidents are caused by lead, which can impact the health of animals and put consumers at risk.
Our annual on-farm poisoning campaign aims to raise awareness of lead poisoning with those working in farming and provide the steps to keep farm animals safe.
Find out more about our on-farm poisoning campaign
Vitamin D has a number of important functions and is needed to support bone and muscle health, but we don't always get enough in Scotland from sunshine alone.
Our campaign encourages everyone in Scotland to consider taking a 10 micrograms/µg supplement of vitamin D (400 IU) between October and March.
Find out why it's important to get enough vitamin D
Trying to eat well and follow a healthy diet isn’t always easy, especially as we all live busy lives with so many demands on our time. Our Eat Well, Your Way resource gives practical advice to help you eat better without feeling overwhelmed.
The 'Extreme' campaign aimed to raise awareness of our resource and highlight that making small steps can lead to eating healthier food.
Take our quiz and get tailored advice on healthier eating
When any of the 14 allergens are used as ingredients in prepacked foods, those ingredients must be highlighted in the list so that they clearly stand out from the other ingredients.
Our campaign raised awareness of these new rules to food businesses and provided help and guidance to start applying it.
Use our PPDS toolkit to help your businessUsing our campaign toolkits can help us get our information to those that need it.
Our current toolkits:
This campaign urged people to reflect on their own food safety behaviours and see what changes they could make.
There are 20 common ‘kitchen crimes’ that could lead to food poisoning. We asked people to crack down on these offences and make sure food prepared at home is safe.
We’ve all been there, peering into an open fridge wondering “is that still okay to eat?”
There are all sorts of ways we put ourselves and those that we prepare food for at risk of food poisoning. From undercooking food to ignoring ‘Use-by’ dates, the little habits can let harmful bacteria such as campylobacter or listeria grow and spread. The consequences can have a devastating effect on the very young, older people and those with a weaker immune system.
Pink Chicken loves nothing more than to spoil our summer fun, but don’t let him get away with it!
This campaign promoted barbecuing steps to avoid picking up nasty food poisoning bugs like campylobacter and rid Pink Chicken from Scotland’s barbecues.
Campylobacter is a bug commonly found in chicken – cooking chicken properly kills it off.
Our ‘No to Upsizing’ campaign urged people in Scotland to be aware of the extra calories that can accumulate by consistently saying ‘yes’ to upsized offers on food and drinks.
‘Upsizing’ or ‘upselling’ – going large, adding a side order, making it a meal or adding extras – can lead to us eating and drinking extra calories, without thinking about it.
But, we can say 'no' more often.
We all have cringe moments, like walking around with toilet paper stuck to your shoe, but talking to friends about your food allergy shouldn't be one of them!
Supported by Allergy UK, our campaign highlighted the importance for young people to make others aware of just how serious food allergies can be.
Checking food labels and menus when eating out is really important to ensure the food is safe.
This hard-hitting campaign asked the people of Scotland to change their food behaviours and tasked them to 'drop it, swap it and share it' - small changes with lifelong benefits for you and your family.
Unless we make changes to what we’re eating now, 40% of us could be classed as obese by 2030. We don’t have to accept this future.
By cutting down and swapping unhealthy snacks and treats for healthier options we can all make a big difference to our future health.
Food poisoning at Christmas time is no fun! We've run a number of light-hearted Christmas campaigns aimed at bringing food poisoning to attention during the festive time of year.
From food poisoning themed Christmas cards, snow-globes, carol singing, and even a Turkey defrost live-stream, our Christmas campaigns have seen us use amusing ways to give serious information to the public.
Get all the latest campaigns, news and alerts from Food Standards Scotland | Subscribe
A new report from Food Standards Scotland (FSS) reveals that reducing meat and dairy consumption can help meet the Scottish Dietary Goals and climate targets, however, without replacement with other nutrient-rich foods, it may worsen existing nutrient insufficiencies, particularly for young people.
