Out of Home Digital Market Food Promotions Research in Scotland

Research to explore the impact of promotions and other marketing strategies on consumer behaviours when ordering food and drink from the Out of Home environment, using digital platforms

Summary

Food Standards Scotland (FSS) commissioned Ipsos to conduct research to explore the impact of promotions and other marketing strategies on consumer behaviours when ordering food and drink from the Out of Home environment, using digital platforms such as websites or apps, including Just Eat and Deliveroo. In particular, if, and how, they influenced the frequency of ordering and the volume of food ordered, and whether there was variation by promotion type.

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