• Report

Food in Scotland Consumer Tracker Wave 22 - Report

Content: Report

Cell cultivated products

Approximately a quarter claimed to know a lot or a little about cell-cultivated food. Two fifths claimed they would be willing to try it, just over a third would not.

Before today, how much, if anything, did you know about cell-cultivated food products? Cell-cultivated products are foods made by growing animal or plant cells in a controlled environment rather than through traditional farming or slaughter
Level of knowledge

W22

July 2026

I know a lot about them5%
I know a little about them19%
I have heard of them but don't know much34%
I have not heard of them before today39%
Don't know2%
To what extent do you agree or disagree with the following statements about cell-cultivated food products? New question in W22 Base (all): 1,014
Agree with statements

W22

July 2026

I would be willing to try cell-cultivated food products42%
Cell-cultivated food products are safe to eat33%
Cell cultivated products should be on sale in the UK in the future33%
I would be comfortable buying cell-cultivated products instead of conventional meat or animal products31%
I consider CCPs to be a natural product25%
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