• Report

Food in Scotland Consumer Tracker Wave 22 - Report

Content: Report

Mis and disinformation

This is new topic that has been added in to the tracker.

Confidence in recognising misleading information was significantly higher for news and media than it was for social media and confidence in social media was significantly higher than for AI generated summaries.

Q34: How confident, if at all, do you feel in recognising inaccurate or misleading information about food safety or healthy eating when you see it… New question in W22 Base (all)
Location

W22

July 2026

in AI generated summaries42%
in social media49%
in the news/media58%

Those with confidence in news and media were more likely to be:

  • aged 65+
  • white

Those with confidence in social media were more likely to be: 
younger

  • not working
  • ethnic minority
  • have allergy
  • heard of FSS

Those with confidence in AI generated summaries were more likely to be: 

  • younger
  • working
  • ethnic minority
  • heard of FSS
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