The results from Food Standards Scotland (FSS)’s Food in Scotland Consumer Tracking Survey act as a benchmark in measuring Scotland’s attitudes, behaviours and knowledge in relation to food. The survey is undertaken biannually and comprises a set of consistent questions at each wave, with modules focusing on food safety and authenticity, and diet and nutrition running annually.
Food Standards Scotland has six strategic outcomes it is working towards delivering:
1. Food is safe
2. Food is authentic
3 Consumers choose healthier diets
4. Responsible food businesses flourish
5. FSS is a trusted organisation
6. FSS is efficient and effective
The survey was developed and designed to explore the interests of consumers in Scotland in relation to food in order for FSS to put those interests at the heart of the work it does.
This report is for the second wave of tracking; the first wave1 was reported on in March 2016.
Kantar TNS was commissioned to undertake the research on behalf of FSS, and surveyed a representative sample of adults in Scotland using an online self-completion approach. At each wave c1000 adults aged 16+ was interviewed:
between 8th and 15th December 2015 for Wave one
between 28th June and 6th July 2016 for Wave two