Research into consumer habits when shopping for food
In addition to monitoring dietary intakes, we also regularly publish data on the types of foods and drinks people buy from shops and supermarkets, and the factors which might influence our shopping behaviour.
Our research reports look at the following themes:
We have published multiple reports monitoring retail purchase and price promotions, using data from Kantar. Each report follows a similar structure but may focus on different areas of interest depending on policy priorities at the time.
Most recent report:
Previous reports:
We also publish reports on the retail purchase of particular food and drink categories of interest:
COVID-19 had a big impact on how we bought and consumed food. We published detailed weekly data to explore changes in purchasing patterns throughout the high alert period of COVID-19 in 2020.
