Summary
This research examines consumer awareness and attitudes to new breeding technologies (NBTs) in foods.
We commissioned JRS to carry out qualitative research with consumers in Scotland.
The research objectives were to explore:
- consumers’ views and attitudes to different terminology
- perceived risks and benefits
- the level of regulation that consumers want
This research aims to build on previous joint survey research carried out by the Food Standards Agency (FSA) and FSS which examines consumer attitudes to precision breeding. It does this by providing further in-depth insights from qualitative research with consumers in Scotland.
View the findings of the joint survey on consumer perceptions of precision breeding.