Case study - Pink Chicken

Summary

A case study of the Pink Chicken campaign which had the following objectives:

  • Increase awareness of, and reduce complacency about, the risks of food
    poisoning when cooking chicken outdoors over the summer season, particularly
    when barbecuing with family and friends.
  • Encourage uptake of specific food hygiene actions and motivate behavioural
    change amongst our target audience.
  • Raise awareness of FSS as the trusted voice of authority when it comes to food
    safety, and humanise the brand, making it relevant to our audience.
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