Summary
A case study of the Pink Chicken campaign which had the following objectives:
- Increase awareness of, and reduce complacency about, the risks of food
poisoning when cooking chicken outdoors over the summer season, particularly
when barbecuing with family and friends. - Encourage uptake of specific food hygiene actions and motivate behavioural
change amongst our target audience. - Raise awareness of FSS as the trusted voice of authority when it comes to food
safety, and humanise the brand, making it relevant to our audience.
