Novel foods must be authorised before they can be placed on the GB market. The definition of ‘placing on the market’ is broad and may include free of charge or one-off transfers such as trade samples. Novel food taste trials, where the intention is to conduct research to develop the novel food, may be permitted for unauthorised novel foods. If the intention of a tasting trial is to publicise a product or a company brand, then the tasting may amount to the unlawful placing on the market of an unauthorised novel food.
FSS and the FSA recommend that as best practice, taste trials are guided by advice published by the Advisory Committee on Novel Foods and Processes (ACNFP). Companies may communicate the fact they have conducted a taste trial after it has taken place through media activity, provided such publicity is ancillary to the main purpose of the trial as research and development. Companies might also consider conducting taste trials in a closed venue that is not accessible to the public so that individuals who are not part of the taste trial cannot access the trial.
The purpose of this guidance page is to provide a summary that follows the principles of the ACNFP’s guidance to help companies conduct taste trials for novel foods or foods produced by novel processes, supporting the design of trials for research and development purposes that are safe and ethical.