Background
About the tracker
The Food in Scotland Consumer Tracking Survey monitors attitudes, knowledge and reported behaviours relating to food using a representative sample of Scotland’s population.
Established by Food Standards Scotland (FSS) in 2015, the survey is undertaken bi-annually in July and December.
In 2023, the survey was adjusted to make it more comparable to the Food Standards Authority’s (FSA) tracker that covers England, Wales and Northern Ireland.
The survey was set up by Kantar TNS who conducted waves 1-6. JRS Research conducted waves 7-16 and Union Data conducted Wave 17. Progressive carried out Wave 18 in July 2024 and Wave 19 in December 2024.
A full review of the survey this wave resulted in new questions being added, format of questions changing and amendments being made. The revised survey was cognitively tested and further refinements made. Not all data will be comparable to previous waves.
Significant* increases or decreases between Waves 18 and 19 are indicated by arrows.
Margins of error calculated at the 95% confidence level are between ±0.61% and ±3.09%. As quotas were used to ensure sample was representative then these margins of error are indicative based on an equivalent probability sample.
Methodology
The research methodology is consistent across research waves to ensure comparability.
It is an online self completion survey using a representative sample of 1,009 Scottish adults. The questionnaire takes approximately 15 minutes to complete.
Wave 19 research was undertaken 4 - 8 December 2024.