Consumer attitudes to food

To improve the Scottish diet, it’s important we understand the attitudes of consumers when it comes to food.

Our research into consumer attitudes comes from a variety of sources. Many of our research projects take the form of tracker surveys to understand how attitudes are changing over time. 

Food in Scotland consumer tracker survey

This survey is undertaken biannually and is made up of a set of consistent questions at each wave, with modules focussing on food safety and authenticity, and diet and nutrition, each running annually.

Most recent report:

View earlier Food in Scotland survey reports.

COVID-19 consumer tracker

COVID-19 has had a big impact on how we buy and consume food. Food Standards Scotland commissioned research to understand how behaviour and attitudes toward food purchasing and consumption have changed during the COVID-19 pandemic.

Most recent report:

View earlier COVID-19 consumer research.

Graphic has the words '9 in 10 consumers are concerned about the amount of salt, fats and sugar in food.'

Understanding of healthy eating messages

Food Standards Scotland also commission bespoke research to understand in more detail how consumers and health professionals understand nutrition and healthy eating messages. This information provides additional contextual information on consumer understanding of a healthy diet and why its difficult to change.

Most recent reports: