Monitoring retail purchase and price promotions in Scotland (2010 - 2016)
This report provides information on retail purchase and price promotions in Scotland between 2010 and 2016, using data from Kantar Worldpanel.
It provides new insights into sugar purchase and explores price promotions in more depth. Overall purchase of calories, fats and sugars has changed very little since 2010. Large reductions in sugar purchased from soft drinks have been offset by increases in sugar purchased from other categories. Purchase on promotion has recently decreased from 39% of calories to 36%, and purchase on promotion continues to be skewed towards less healthy categories. Within the top 5 retailers, total purchase on promotion was around 40% with up to 74% of confectionery being purchased on promotion in 2016. Analysis found that, while price promotions can help save money on individual categories, there may be cheaper alternatives available.
This report follows on from data previously published by FSS in 2016. You can access this report here.