The results from the first wave of Food Standards Scotland (FSS)’s Food in Scotland Consumer Tracking Survey will act as a benchmark in measuring Scotland’s attitudes, behaviours and knowledge in relation to food. The survey will be undertaken biannually and will consist of a set of consistent questions at each wave, with modules focusing on food safety and authenticity, and diet and nutrition running annually.
The survey was undertaken by TNS on FSS’s behalf amongst a representative sample of adults in Scotland (online self-completion survey of 1,003 people aged 16+ between 8 and 15 December 2015).
Food Standards Scotland has six strategic outcomes it is working towards delivering:
1. Food is safe
2. Food is authentic
3 Consumers have healthier diets
4. Responsible food businesses flourish
5. FSS is a trusted organisation
6. FSS is efficient and effective
This survey includes measures relating to the first five strategic outcomes (with the sixth being covered by the Civil Service People Survey, amongst other measures).
The survey was developed and designed to explore the interests of consumers in Scotland in relation to food in order for FSS to put those interests at the heart of the work it does.