Summary
We commissioned an initial evaluation project in early 2022 to understand early feedback on the accessibility, usability and potential of the resource to impact behaviours among its target consumer audience of lower socioeconomic groups.
In depth interviews were conducted with 12 participants with a range of life stages and household types. It was identified that overall, Eat Well, Your Way was perceived as a credible and valuable website which was generally easy to navigate and understand the information provided, with helpful tips, advice and encouragement to support people to make small steps towards a healthier diet.
