FSS Social Media Marketing

Your request was about the following information:

'1. The costs incurred by FSS in paid advertising on social media, including: Facebook, Twitter, YouTube and LinkedIn in the last two years, broken down by quarter and social media platform.

2. A copy of the digital file or a link to each social media asset used in paid campaigns by FSS, along with details of each platform it was published on, and the specific audience that FSS opted to target the advert at. This information can easily be obtained from the platforms themselves, through, for example, the Facebook "Business Manager" page - or the equivalent for the other platforms.

3. A copy of any meeting minutes, reports, emails, presentations or other internal documents held that discusses the strategy, performance and evaluation of paid, social media marketing undertaken by the department.’

The attached documents show some of the information you requested.

While our aim is to provide information whenever possible, in this instance we are unable to provide some of the information you have requested because exemptions under sections, s.33(1)(b) (Commercial Interests) and s.38(1)(b) (Personal Information) of FOISA apply to that information.